Trademarks

Trademark searches, although not required, provide you with information about uses of a mark by others in identical, similar, or related products.  The first use of the mark for a type of goods or services at the time of filing your application is required for registration. You can only obtain a tradmark registration for a mark that does not create a likelihood of confusion with existing marks in use. With search results, you can make an informed decision whether to prepare and file a trademark registration application or select a different mark before your use in a marketplace.  We will discuss the results and their potential impact on your application process.

Registering a trademark requires submission of an application defining the word in a standard character format or a logo in a special form format in stylized lettering or image. Lastly, the application must state whether the mark is currently in use in interstate commerce or is being filed as an intent-to-use. The application also selects one or more classes of goods and services in which the mark is to be included.  We provide the knowledge, skills, and experience to draft the application to meet all of the requirements the first time.

A trademark examiner identifies any issues that prevent the registration of a mark in its present form. The examination determines if the mark is likely to confuse customers with a similar mark already in use in the marketplace.  This determination will determine if the mark is generic, merely descriptive, or otherwise unable to be registered.  Responding to these rejections determines if your mark will be registered. Overcoming these rejections is a task best handled by an experienced attorney. We assist in the preparation of these responses and explain to you the impact of the rejections and our response. We are your partner from filing to registration to help your mark become registered.